iOS leading in ad share

While the latest reports show that Android continues to make significant headway in terms of global marketshare, this does not translate into ad revenue.  

According to Kevin Bostic, writing in Apple Insider, iOS ad share continues to grow, and Android has actually lost ground. Between May 2012-2013, iOS ad share increased from 59 percent to 64 percent, while Android dropped from 41 percent to 36 percent over the same period. 

iOS ad share, May 2012/2013

This is good news for Apple, since higher ad monetization means that developers will be more likely write apps for the iOS platform first. 

Mobile web traffic continues to grow

We all know mobile web traffic has grown substantially, and continues to grow. But, nothing portrays this growth better than a nifty infographic from PC Tricks Blog

Rise of the mobile web

Highlights from the chart: 

  • 15% of all web traffic already comes from mobile devices.
  • 74% of mobile users said they were more willing to visit a site if it was mobile friendly.
  • 96% of mobile users have been to a non-friendly mobile site. 
  • 67% of mobile users said they were more likely to purchase goods from a mobile optimized site.  
  • 84% of respondents use mobile devices to help them shop in brick and mortar stores.  

Everyone can succeed in mobile

Mobile traffic still only makes up 15% of all worldwide Internet traffic. That is less than one-sixth of all time spent on the Internet.

This was reported by analyst Mary Meeker at the D-11 conference. It is clear that mobile, though the most important technology sector, still has a long way to go.

Mobile Traffic as a Percent of Global Internet Traffic

Dan Rowinsky, of Read Write Web, summarizes Meeker's report.

We are currently in Year 6 of the Mobile Revolution (if we date the start of mass smartphone acceptance to the release of the original iPhone in July 2007). According to Meeker’s report, there are 1.5 billion smartphones users in the world, or about a 21% penetration rate of mobile users. Compared to the nearly 5 billion global cellphone users, smartphones still have a long road to climb. Believe it or not, in the big picture, smartphones are still in the early stages of adoption.

Smartphone usage

Rowinsky also points out that mobile is unique, insofar that it's such a large pie that nearly every player has the chance to succeed.

If there is really a remaining battle in the Smartphone Wars, it has less to do with Apple vs. Google vs. Microsoft vs. BlackBerry and more to do with the race to connect the rest of the world to the Internet through mobile. The company that can best figure out how to solve that diverse and complex global problem will be in a great position to succeed for the decade to come.


Android, the future home of open source

GNU logo

Matt Asay, of Read Write, predicts Android will be the preferred home for open source developers in the future. According to data from Black Duck software, "new Android-related mobile open-source projects outstripped open source iOS projects by a factor of four in 2012, growing by more than 96% each year since 2007. New iOS project growth, on the other hand, was just 32% from 2011 to 2012."

Developers have historically favoured Apple's iOS due to its superior developer tools and monetization. This shift toward Android should be concerning to Apple, as it might suggest open-source developers are beginning to view Android as a better platform for launching new innovative apps.

Check out Matt Asay's article below.

Google's card interface

Mike Elgan talks about the concept behind Google's new card interface. 

Google is fully embracing the cards interface. A card is a unit of information that could contain anything but which is presented in a format for maximum surface scannability -- you should be able to know everything about that chunk of information just by looking at the card. 

Reflection on the Nexus 7 Release

Ankit Banerjee (from Android Authority) reflects on the release of the Nexus 7, and how  it added legitimacy to Android tablets. 

The Nexus 7 arrived at a time when Android tablet manufacturers were struggling to make an impact in a highly-competitive market, and showed other OEMs how it should have been done. Google wasn’t taking on the iPad with the Nexus 7, but did attempt to do so more directly with the Nexus 10 that was released by the end of 2012.

The Nexus 7