China has 24% of connected devices globally

Ingrid Lunden of Tech Crunch writes that Flurry analytics has now reported that China now holds a quarter of the world's connected devices. 

China now accounts for 24% of all of the connected devices in use worldwide, with 261,333,271 smartphones and tablets among them. Flurry released the data as part of a new report on smartphone usage in China, released today to coincide with a new deal with Renren Games, the online gaming distribution platform of the Chinese social network of the same name.

Perhaps most interesting is that gaming appears to have considerable app activity in China. According to Lunden, 56 percent of Android users game, while 47 percent of iOS users game. Furthermore, when looking at entertainment, Android held 20 percent and iOS held 30 percent. Though smartphone and tablet gaming has been a popular area of discussion in the US, it looks like Chinese consumers seem to be even more interested. 

Figures from April 2013 found that consumers here only spent about 32% of app time in gaming apps, with 18% on Facebook. That still made gaming the most popular category, but far less so. Telling that social networking is only grabbing a couple of percentage points on time on either platform, too small to even get a breakout number in Flurry’s graphic.

Flurry: time spent in app stores

Right now it seems to be a two horse race in China between Apple and Samsung. Samsung is the largest Android OEM (based on installs), but there are considerably more iPhones in the wild despite the disparity in market share - 65 percent for Android and 35 percent for iOS.  

Flurry: Android and iOS install base

On a final note, Flurry pointed out the significant growth in the Chinese tablet market. 21 percent of iOS devices were iPads, while Android only accounted for 4 percent. 

iOS leading in ad share

While the latest reports show that Android continues to make significant headway in terms of global marketshare, this does not translate into ad revenue.  

According to Kevin Bostic, writing in Apple Insider, iOS ad share continues to grow, and Android has actually lost ground. Between May 2012-2013, iOS ad share increased from 59 percent to 64 percent, while Android dropped from 41 percent to 36 percent over the same period. 

iOS ad share, May 2012/2013

This is good news for Apple, since higher ad monetization means that developers will be more likely write apps for the iOS platform first. 

Apple and Google make gains in US, Android still dominant globally

iOS and Android armies: CC Image courtesy of Nerds on Call on Flickr. 

iOS and Android armies: CC Image courtesy of Nerds on Call on Flickr. 

The mobile sphere is never boring thanks to the fierce competition. There are some important updates in the mobile OS market today. 

Greg Sterling, writing in Marketing Land, reports the latest news from comScore regarding the US mobile market. Apparently, 59 percent of American cellphone subscribers own a smartphone - with Pew and Nielsen reporting numbers as high as 61 percent. Apple is still the top phone maker, with Samsung coming in second. Android claimed the top spot for a mobile OS, with Apple in second place. Both Apple and Android saw gains during the quarter, but HTC, Motorola, and LG all lost market share.


Top OEMs

Top platforms

Platform marketshare does not reflect mobile browser usage, however. Below is a breakdown of usage among all the major platforms in the US for the same quarter.

  • iOS: 54 percent
  • Android: 40 percent
  • BlackBerry: 2.2 percent
  • Windows Phone: 1.2 percent
  • Other: 2.6 percent

Apple Insider reported that the iPhone 5 accounted for a whopping 75% of all 4G (aka LTE) web traffic in the US and Canada for "newer" smartphones.

Globally, Android seems to be dominating, which will not help their anti-trust search case in Europe, says Ingrid Lunden writing in Tech Crunch. 

Google-powered smartphones, running Android, accounted for more than 70% of sales in the region’s five biggest markets of Great Britain, Germany, France, Italy and Spain — part of a wider, global trend of Android continuing to consolidate its leadership position in smartphones
Although smartphone penetration is slowing down in developed markets like Europe, Android’s does not appear to be: that 70.4% of sales is nearly 10 percentage points higher than it was a year ago (61.3% in the three months that ended May 31, 2012).

These figures come from the consultancy firm Kantar. However, the figures do not differentiate between Android variants - namely forked devices that do not have access to the Google play store and ecosystem. 

More information on US and global mobile market share in the sources below.