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As a follow up to our recent feature article, "The mobile desktop gap is closing", we wanted to present some statistics on Canadian usage of mobile and desktop devices.
A new report from ComScore has again confirmed that Canadians spend the majority of their online time on mobile devices — but it also makes clear just how much that trend skews towards millennials
ComScore's Global Mobile Report compares platform trends in Canada, the US, and the UK. Canadians spend 52% of their digital time on mobile devices, compared to 61% of Americans and 56% of those in the UK. For Canadian millennials however, 61% of their time is on mobile devices whereas those 55+ spend 61% of their time on a desktop.
In terms of total mobile minutes, Canada is the only one of the three markets where adults over 35 still spend the majority of their time on desktop. In fact Canadians 35+ spend more total hours on desktop each month than do their counterparts in either market.
Millennials are likely to have more internet-compatible devices than older generations, and millennials' preference for mobile devices illustrates that the desktop-mobile gap is closing
Source: Marketing Mag