Apple and Google make gains in US, Android still dominant globally

iOS and Android armies: CC Image courtesy of Nerds on Call on Flickr. 

iOS and Android armies: CC Image courtesy of Nerds on Call on Flickr. 

The mobile sphere is never boring thanks to the fierce competition. There are some important updates in the mobile OS market today. 

Greg Sterling, writing in Marketing Land, reports the latest news from comScore regarding the US mobile market. Apparently, 59 percent of American cellphone subscribers own a smartphone - with Pew and Nielsen reporting numbers as high as 61 percent. Apple is still the top phone maker, with Samsung coming in second. Android claimed the top spot for a mobile OS, with Apple in second place. Both Apple and Android saw gains during the quarter, but HTC, Motorola, and LG all lost market share.


Top OEMs

Top platforms

Platform marketshare does not reflect mobile browser usage, however. Below is a breakdown of usage among all the major platforms in the US for the same quarter.

  • iOS: 54 percent
  • Android: 40 percent
  • BlackBerry: 2.2 percent
  • Windows Phone: 1.2 percent
  • Other: 2.6 percent

Apple Insider reported that the iPhone 5 accounted for a whopping 75% of all 4G (aka LTE) web traffic in the US and Canada for "newer" smartphones.

Globally, Android seems to be dominating, which will not help their anti-trust search case in Europe, says Ingrid Lunden writing in Tech Crunch. 

Google-powered smartphones, running Android, accounted for more than 70% of sales in the region’s five biggest markets of Great Britain, Germany, France, Italy and Spain — part of a wider, global trend of Android continuing to consolidate its leadership position in smartphones
Although smartphone penetration is slowing down in developed markets like Europe, Android’s does not appear to be: that 70.4% of sales is nearly 10 percentage points higher than it was a year ago (61.3% in the three months that ended May 31, 2012).

These figures come from the consultancy firm Kantar. However, the figures do not differentiate between Android variants - namely forked devices that do not have access to the Google play store and ecosystem. 

More information on US and global mobile market share in the sources below.